Most of the time, we think of marketing as a direct mail piece or an ad in the paper or a Yellow Pages ad. These things, however, are merely marketing tactics. They are not the essence of marketing.
Marketing is much, much more. It is more than a pretty Facebook page or a website. It is more than an ad in the Yellow Pages or even an newsletter from your practice. All those things are important, mind you. But it isn’t the extent of a marketing strategy.
Companies that do great marketing understand that marketing is not a department, but rather an attitude. It is a way of life for the organization and everyone that works in it. It transcends the organizations. In fact, marketing begins even before you create your product or service. It’s your brand, your logo, the color of your walls and beyond.